Our Story

Our story began in 2017, when we became one of the original brands to introduce matching Christmas jumpers and festive PJs to New Zealand and Australia.

Inspired by the European tradition of Christmas jumpers — and noticing nothing quite like it at home — the original founders brought the concept to life. What started as a bold summer launch quickly became a festive favourite, with customers across New Zealand and Australia embracing the fun of matching Christmas style.

Since then, the brand has grown into a much-loved seasonal favourite, known for bringing families and friends together in the spirit of Christmas.

Today, we’re proud to continue that tradition — curating festive collections designed to create memories, spark joy, and get everyone into the Christmas spirit.

If you're a Christmas fan and love all things festive, be sure to take a look at our range.

Thank you for supporting our locally owned New Zealand business.

Much love and Christmas cheer!

Grayson & Sarah
“Getting you into the festive spirit”